The M-shaped arc pattern design is very soft, which matches with the image of the door of the auxiliary store, making people have the desire to enter the store. In terms of pattern, the M-shaped logo is a very simple design, which can be reproduced regardless of size, and can be recognized from a long distance. The standard words are also designed to be concise and easy to read, and the slogan is “the universal language of the world: McDonald’s.” This slogan is not designed as “American taste, McDonald’s”, which is the success of McDonald’s. McDonald’s also launched an image of Uncle McDonald’s, which symbolizes peace and friendliness, saying that McDonald’s will always be our friend and a member of the community. He is always ready to contribute to the development of children and society. Now, no matter where you go, as long as you see the golden double arch, you will immediately think of McDonald’s company and know that there must be a McDonald’s branch nearby.
McDonald’s takes “m” as the starting sign, and the color is golden yellow. It looks like two open golden double arches, symbolizing joy and delicacy and McDonald’s “quality (q), service (s), cleanliness (c) & value (V)”. Through a series of activity identification and visual identification of McDonald’s, customers understand the correct concept of McDonald’s, so as to make the business philosophy of “Q, s, C + V”, Through a good corporate image, customers are constantly attracted into this happy door like a magnet.
McDonald’s logo takes yellow as the standard color, because yellow reminds people of enterprises with popular prices, and in any weather condition or time, yellow is always highly recognizable, while the auxiliary color adopts a slightly darker red, which can give people a sense of festivity and friendliness. This is what McDonald’s wants to convey to people. The standard word is designed to be concise and easy to read, and the slogan is “the world’s common language: McDonald’s.” The M-shaped golden double arch is very soft and has no abrupt feeling. In terms of graphics, the M-shaped logo is a very simple design. It can be online regardless of size, and it is very important that you can recognize it immediately even if you stand far away.Corporate action and corporate philosophy are consistent. McDonald’s has a set of guidelines to ensure the standardization of employees’ behavior: business training manual, quality guidance manual and management personnel training, ranging from hand washing and disinfection procedures to management manual, so as to ensure the implementation and implementation of QSCV.A good brand is usually remembered by the audience not only the logo, but also the color logo or product logo mentioned above. McDonald’s product logo is very powerful. Even if the product is blurred, blurred and then Gaussian blurred… The picture is made into a minimalist style and clean color matching, just like its advertising slogan: say no more, no need to say more.
Reference：https://inkbotdesign.com/history-mcdonalds-logo/
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