Robert Murdoch owns and controls media interviews.
This is very important. In 1964, Murdoch founded Australia’s first national newspaper Australians. His principle of running the newspaper is very simple:
“We’ll report what readers like.”.
He believes that most people read newspapers only to pay attention to anecdotes and gossip news. As long as they release gossip about celebrities such as the royal family, politicians, stars and bishops, they can win attention and sell a large number of newspapers.
Someone once summarized his newspaper running principles into three “s”, namely sex, scandal and sports.
In 1968, he brought the troubled news of the world under his command, and the following year, he bought the sun.
Murdoch transformed and renovated the sun from beginning to end, abandoned the boring religious and political content, increased the coverage of sports events and celebrity gossip, and also launched the famous “third edition girl” column in the history of journalism.
The photos of naked beauties were directly published on the third page of the newspaper. With this operation, the sun, which was on the verge of decline, unexpectedly “made a comeback”, becoming one of the largest selling newspapers in Britain and the money printer of Murdoch’s media empire.
Subsequently, Murdoch successively pocketed the times and the Sunday Times, and finally became the master of 40% of British newspapers.
However, Murdoch is not satisfied with Britain, and the United States has always been his dream. In 1973, Murdoch successively acquired the New York Post, the Chicago Sun Times, the Wall Street Journal and Dow Jones group.
Murdoch promoted group operation through continuous mergers and acquisitions, and finally created a media empire. At present, there are 12 major media in Australia, of which Murdoch controls 8, and comprehensively controls its online and offline distribution and reporting.
In other words, at least 65% of media resources have been firmly held in Murdoch’s hands. All the other competitors are not his opponents
In my opinion, the information in the news is not reliable. It is precisely because he has the vast majority of information sources in Australia that means he has an absolute monopoly. If he has his own way of thinking and thinking, and judges the meaning of things according to his three views, nothing can be proved by real facts. News group is almost the same negative attitude towards climate change and COVID-19’s reaction, such as “global warming is not warming, epidemic has not happened” and so on.
Although such manipulation of public opinion is outrageous, it is actually happening.
The problem with Australia is that there are too few different voices in society.
If you listen at the same time, it will be clear, and if you believe in it, it will be dark.
Murdoch’s News Corporation covers too many cities, including mainstream newspapers and 24-hour news channels in Australia, which also forces it to have a great influence on Australian politics.
Reference：https://www.google.com/amp/s/amp.cnn.com/cnn/2021/12/09/media/australia-murdoch-media-diversity-intl-hnk/index.html
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