ziao zhou

BCM241 My DA and Research Report

Background Research：

Culture is the soul of a country and a nation. If culture thrives, the country will prosper, and if culture is strong, the nation will be strong. The current world pattern is an all-round competition based on cultural soft power. As an important matter concerning the national economy and the people’s livelihood, diet can reflect the state of economic development, cultural level and civilization of the country. The Chinese food culture is broad and profound, which is an important part of the Chinese culture, and also has a significant contribution to the global food culture. Chinese food culture, with its unique regional and diversity, has influenced generations of Chinese people as well as the whole world. Therefore, my DA is to promote the spirit of Chinese food culture in Australia through Chinese food.

How does my DA contribute to the niche?

The problem to be solved in this project is that I believe that people in many countries know a lot of Chinese delicacies, but they do not know the historical stories behind each dish. So I hope that in my DA, I can let everyone deeply understand the history and culture conveyed by Chinese food by explaining the practices of each familiar Chinese dish and the background stories of each dish.

So I want to share an account of YouTube video, which is called “China on the Tongue”. As a disseminator of Chinese food culture, I believe that the combination of video and text can more vividly show the culture and Chinese food I want to inherit. I hope that everyone in the Chinese food culture can see clearly the food production process and the cultural stories behind it, so I will quote professional food videos on YouTube, like the food program “China on the Tongue” of the Chinese media, and then attach my text interpretation on Twitter, so that people in Australia can systematically understand the food and food culture mentioned in the videos. I think it is very helpful for them to understand Chinese food culture and compare food cultures of different countries.

This TV program has three seasons in total, and I chose the content of the first season. It will introduce more representative Chinese cuisine and its cultural background stories.

Summary of my relevant academic research：

1:The film is a series of short stories from all over the world, from matsutake in Yunnan, to winter bamboo shoots in Suichang, Zhejiang, to lotus root in Hubei, fish head in Jilin, Nuodeng ham in Yunnan, and fishing teams in Hainan. Each story is very short, but it is very living. It is hard to get food materials, which is enough to show that this tip of the tongue can be compared to a knife: I know for the first time that lotus root is such a manual food material, The lotus root digging staff must touch and wash them one by one; Guangxi is still Hainan. I forgot that there are only 5 people who can fish on stilts; Every time you dig a piece of matsutake, you have to walk more than one kilometer~
The film also conveys an idea about the relationship between man and nature. How to do it for a long time? People who are closest to nature originally know it best. They pick matsutake without destroying the mycelium; Dig the winter bamboo shoots, but don’t dig their roots, catch the winter fish, but don’t forget to let the young fish escape from the net, and at the same time continue to put the fry of the next year. Some people understand why villagers and mountain people in ancient and even modern times would sacrifice for some things, not because of superstition, but because of their gratitude to nature.

2: This episode is called the story of staple food. Maybe it is precisely because staple food is closely related to our daily life and we eat it every day. So when I watch this episode, I have a special feeling. I always unconsciously think of the stories when I eat this staple food~Yes, I finally remember the order of Chinese cereals: rice, millet, millet, wheat, and beans~
When the yellow steamed bun in the title came out, it was actually hungry. It was also the first time to see clearly that the yellow steamed bun was made from millet in the grain. Because of its drought resistance, it naturally became the main food on the Loess Plateau. The old Huang family in Suide County starts to make these steamed buns every winter. They can make 15000 steamed buns. After one winter, they can earn 8000 yuan by cutting the cost. The price they get in the county is one yuan. Maybe one day when I go to a county and see an old man selling yellow steamed buns, I will not hesitate to buy some~
Then came the Nang in Xinjiang. As the staple food of Xinjiang people, I, a southerner, only used it as a substitute for the staple food I occasionally tasted. It was really different in cultural regions and brought different feelings. But the aroma and crispness of the Nang made me drool on the spot~
In addition, it is said that Lanzhou people begin to eat a bowl of Lanzhou beef ramen in the morning. When I watch the scene of people queuing to eat ramen in the film, I really feel that everyone treats this matter as pious as a pilgrimage~
Then came the fine noodles, river noodles and wonton in Guangzhou, the meat buns in Xi’an, the rice noodles in Guangxi, the saozi noodles in Qizhou, Shaanxi, the rice dumplings in Jiaxing, the rice cakes in Ningbo, and the dumplings at the year-end feast. Although the last three can be said to be not far away from my life, I really dare not underestimate their status in our life when the documentary tells them in a serious and serious manner, One is to commemorate the ancient people thousands of years ago. The last two are to commemorate the New Year tradition. Really, the culture behind the food must not be underestimated, especially in China.

3: Transformed inspiration
Personally, the main character of this episode is soybean. From bean curd balls, soybean milk, tofu, to raw tofu, tofu brain, all of them are derivatives transformed from soybean. If you think about it, tofu is really a magical food material. It is really unique for China’s long history, not to mention South Korea and Japan, which are not the same in Europe and the United States. Perhaps today, when foreigners think of tofu, They will naturally hook up with vegetarians and show their disgust and disgust from time to time, but they never know that they have missed such a delicious food~
When I saw the hairy tofu in Xiuning, Anhui, I couldn’t help recalling the strong tofu flavor I once tasted in Tunxi, Anhui. I sighed that if the eldest daughter in the film didn’t inherit her mother’s skill of making hairy tofu, how many non-material heritages like this are losing~
There are also milk fans in Dali, Yunnan, milk tofu in the grasslands, rice wine and soy sauce products in Shaoxing, and pickles in the northeast. When recalling the ingredients that have been transformed by mold, microorganisms and time in the film, I can’t help but drool.

4: The taste of mountains, the taste of the sea~The title of this episode is obvious. It talks about the food produced under the action of time~From pickles, to sausages, as well as tofu, laver, drunk shrimp, drunk crab, salted fish, ham… All can see the traces of time. The introduction of the film is out of order, jumping from one place to another. It is still in Yunnan. In a flash, it is illogical to Shanghai, Beijing, Inner Mongolia. In addition, The food consultant who occasionally saw the film was Mr. Shen Hongfei from the mainland and Mr. Cai Lan, the famous Hong Kong gourmet. They were still a little confident about the food mentioned in the film. In fact, from the perspective of shooting scenes, they saw many effects of delayed photography, which must be said to be very commendable. Especially in documentaries, they also saw many beautiful scenes that are not easy to notice.

5: I saw a lot of delicious food brought by cooking methods, such as pipa meat stewed in black pottery pot, steamed chicken in Yunnan steam pot, steamed whole pig at Guangzhou Village Feast, plain goose fried by Yangzhou chef, boiled lion’s head in clear soup, new style West Lake vinegar fish cooked by chef who is good at making innovative dishes, sea cucumber braised with scallions by chef Dong, fried grapefruit skin wrapped meat by Hong Kong mother-in-law, from all over the world
I also love cooking. My humble understanding of the kitchen secret is that the kitchen’s cooking tools and cooking skills have deepened a bit. The heart of cooking food specially for relatives and friends is also a magic weapon. Just like the teacher Zhou in the cooking school, when eating the dishes specially prepared by her daughter at home, she never evaluates her daughter’s non professional cooking ability with a professional eye, Because the heart has already made this meal very delicious.

6: The logic of this episode can be said to be quite simple and clear. From the five flavors to the conclusion, the harmony and balance of the five flavors are not only the way for chefs to cook food, but also the way for Chinese people to do things, and even the way to govern the country and the world. In fact, although this sentence is the end, it can be said more deeply and deeply. In fact, just this episode, we should be able to understand the Book of Changes and life, but we should also be the only Chinese, Just a simple meal, you can think so deep and far.

7: This episode follows the previous style. From Guangxi ethnic minority compatriots who plant glutinous rice in terraces deep in the mountains to Dalian “Zhangzi Island” divers who catch rich sea cucumbers, scallops and sea urchins, it gradually transited to the growing up plan of Lake Crab Little Mother in Huzhou and Chongming Island, and then flew to the roof of the world with a sudden leap, telling about the friendship between highland barley and people in this land, Then it went south again, referring to the taro field in Xinghua, Jiangsu, and finally ended in the birth of a small aerial courtyard in Beijing from scratch. In fact, whether it is a gift from nature to human beings or an artificially cultivated vegetable garden, our fields can be ever-changing, like terraced fields, like the sea, like rivers and lakes, like plateaus. But only if we human beings have a heart of awe and gratitude for nature can we balance with the great nature and coexist with nature.

When I finished my DA, I found few people willing to browse and interact. Even some local Chinese in Australia will watch my program. This makes me confused. What’s the problem? I summarized three reasons.

1:The most obvious advantage of the text is that you can let the reader imagine what will emerge in black and white? This depends entirely on the readers’ own thinking. It can be said that the text, with its own characteristics, makes the article want to convey something, which adds a layer of readers’ own understanding to the author’s thinking. But the disadvantage of words is also very obvious, that is, intuitive feeling.

2:Westerners value science in diet. The emphasis on science is on nutrition. Therefore, the western diet takes nutrition as the highest criterion. Eating is like adding fuel to a biological machine. In particular, it pays attention to the nutritional composition of food, whether the content of protein, fat, carbohydrate, vitamins and various inorganic elements is appropriate, whether the supply of heat is appropriate, whether these nutrients can be fully absorbed by the eaters, and whether there are other side effects.

3:Many local Chinese restaurants in Australia have made a lot of changes to cater to the local tastes, but they also lost the original meaning of Chinese food. I think it may be possible to add food narrative and video interpretation to change some of the original Australian misconceptions about Chinese food.

Reference list：

http://www.meichubang.com/web/201707/214429.html

https://sites.google.com/site/chinasbite/documentary-of-a-bite-of-china

Chinese Food Cultural Profile

https://www.chinahighlights.com/travelguide/chinese-food/

Video link：https://youtu.be/6B-QJDvUgXk

BCM215 final report

The framework of the game is something that every game developer must understand. It is conducive to understanding the structure and foundation of the game, as well as the impact of the game on players and society. I call this framework MAD for short. It includes Mechanics, Dynamic and Aesthetics. This framework is a professional game design framework.

According to these three frameworks, the game is divided into four elements, called the quaternion, which proposes: “mechanism, aesthetics, plot and technology.”

The theme and content of the game I analyzed was the game that became popular in China and even the world in the past two years: “Naraka: Bladepoint.”

Story background：

The game tells the story of a fictional fantasy world as the background. The Yin and Yang gods kill each other, causing the world to be in eternal ruin. Players need to play a hero, collect various resources in the map, fight with other players, and survive to the end.The attraction must be the world of martial arts with Chinese characteristics. From the first day of its birth, “Wuxia” has always belonged to the civilian class. In fact, Wuxia ethics is the moral standard used by civil society to regulate interpersonal relations, which is a kind of “love ethics”. It is not only combined with the “Confucian” thought, but also contains profound ethics, contains a great range, and is a constantly re inclusive culture. Cherish and respect their own countries and nations, and respect the countries and nations of others; Help the poor, punish the evil and promote the good; To uphold justice when the road is against injustice; Be peaceful and friendly, help each other, attach importance to justice and right and wrong, oppose benefiting oneself at the expense of others, pay attention to faith, and sing praises of pure love and friendship; Sing of the desperate struggle for justice; Despising despicable and selfish thoughts and behaviors.

Aesthetic design:

The characteristics of ancient Chinese costumes. Ancient Chinese clothing refers to various ancient Chinese clothing, such as clothes, hats, shoes and socks, which have become a series of clothes in the world. Its structure and style have changed with the development of production and living style. Through the study of ancient clothing, we can know the style and features of ancient clothes.

It is worth mentioning that the game of “Naraka: Bladepoint” was praised by the media of the central government of China, because most young people do not know about the ancient history of China, but spread the history through the costumes in the game. The high-level costumes of one of the characters are identical to the clothes called “Bright Armor” made by the ancient Chinese generals. In CCTV’s news, it reported that the Dunhuang Museum had restored Zhang Chaochao’s “Mingguang Armor” entity. Forged with alloy, the Mingguang Armor, with 1300 armor pieces and a total weight of up to 25kg, was made. A documentary on the restoration of Mingguang Armor was also displayed to bring the national heroes back to everyone’s view with digital technology.

Game operation mechanism:

Naraka: Bladepoint is a PC online game. The game is role-playing. Players choose their own roles and play them, which is called RPG (Role playing game) for short. The battle foundation of “Forever” is based on a set of similar stones, scissors and cloth:
General attack, dominating body and vibrating knife. This set is somewhat similar to the common stone scissors cloth used in fighting games: light hit → throwing skill → block → light hit. The blue dominating skill restrains the general attack, the vibrating knife restrains the blue dominating skill, and the general attack restrains the vibrating knife. The difference in Infernal Affairs is that once the guessing game is successful, there will be benefits immediately. Once the opponent’s knife is shaken off, he will not only be knocked away, but also have no weapons directly. If there is only one melee weapon, he may not be able to fight directly, not to mention that he can immediately pursue a high damage counterattack. The benefits are much more intuitive and large than that of fighting games.

Map mechanism：Naraka: Bladepoint is Whether it’s Tianren City or Sunset Temple, or Senluo Valley or Bailian Cave, it’s an uneven 3D map experience. In fact, it’s easy to understand. What do we think of when we mention Wuxia? Flying eaves and climbing walls and lightness skill are indispensable. However, in the mainstream MMOs, lightness skills are mostly pure life skills, and the feature that any place can become a battlefield in Infernal Affairs has made the battle more three-dimensional. The canyon and tower, caves and trees can become a battlefield. This feeling is actually very consistent with our expectations for martial arts, and hook lock links these together.
After designing a more three-dimensional map, at least according to the results, there are several excellent places in the terrain design of “Forever”:
The first is to cut the battlefield and limit the vision.
Whether Tianren City or Sunset Temple, we should all feel that there are many walls, houses and obstacles. If it’s chicken eating as a shooting game, this experience may become a ghost story. However, as an action game, “Eternal Invasion” allows us not to face too many enemies at a time, and a small area can become a battlefield without being disturbed for a short time. In the process of map running, the dense jungle and mountains also divide the battlefield, so that you don’t need to make too big a map (after all, there is no vehicle, and it is a melee), and you can also avoid the player dying too fast.
The second is to divide the battlefield so that players can not run all the time.
In many terrains, because of the existence of walls or mountains, coupled with hooks and locks, it will be very difficult to escape. When fighting with swords, one side will not run all the time. It is about a small arena. To retreat to the wall, one must fight, which also ensures everyone’s experience and forces players to improve their ability to fight.

Hero design and team design:

In my opinion, there is an obvious tendency. The popular point is the humanized design of tools. Because the hero does not change the attack mode, I think this design idea is understandable.
Heroes can be divided into two skills: one big skill and one small skill. The big skill needs to be released by accumulating anger, which is mostly functional. The small skill is in the form of CD, which is usually used in the fight. This design is a little like watching the vanguard, which is closer to the RPG idea, and also separates the current hero’s design from the battle design.
The advantage of this is to ensure the experience of core combat, but the disadvantage is that the design tendency of heroes is too obvious and the combination is not close enough.
Especially in the different single row/three row environments, the role of heroes is completely different. For example, Ning Hongye’s big moves in the single row are completely negative, while Canaan seems too weak in the three rows.
However, there will also be some heroes with strong single row and three rows, such as monks, and F and big moves are very strong, which means that other characters are not balanced enough. It must be difficult to continue to expand heroes in the future.
However, the intention of doing so is also obvious, that is, when the core battle is already interesting and complex, it is unnecessary to further refine it with the hero dimension (to the weapons level is enough). Heroes are more designed as a larger strategy level, allowing players to consider the choice of heroes from the team cooperation and overall strategy.
And after all, weapons can be changed in a single board, but heroes can’t, so it’s more likely that players can often use one hero and try more weapons.

Summary and comparison:

Naraka: Bladepointas is a popular escape and survival game, made me think about three questions: 1. Why are other games of the same type not as hot asNaraka: Bladepointas ? 2. Why is the game of Pubg so hot? 3. What are the impacts of eternal treatment of society?

1:For other games of the same type, Naraka: Bladepoint is a buyout game, and it needs to screen high-quality players. Although its price is not very expensive, it gives players a choice whether to choose this game after knowing the background and content of the game. After that, the content of the game was more integrated with the elements of Chinese martial arts and unique playing methods than the previous big escape type games. Maybe you don’t know how to play in other big escape games, but you just need to shoot at the enemy to kill the enemy after you get the weapon. But in Yongjie’s endless life, you need to learn and experience constantly to know how to cooperate with your teammates and how to use unique hero release skills to win. Its operation difficulty is much higher than the ordinary big escape game of firearms.

2:Compared with pubg, the reason why it is not so hot is that its game content and story background are elements of Chinese martial arts style, and its fighting rules and weapon categories are far more than ordinary firearms. In fact, the operation in pubg is very simple. To win the final victory by fighting with the enemy with guns, both of them need strategy and cooperation. In Naraka: Bladepoint, there is also a skill mechanism and game theory. This makes it difficult for players who do not know the operation and content of the game to correctly master the core playing method of the game with strange game background and stories. With the development of society, China’s history and culture have spread all over the world. I believe that through the spread of this game, China’s culture will get a huge response in the world, and this game will become more and more popular.

3:The impact of the game on society has two aspects. The positive aspect is that through the game, modern local Chinese and western countries can understand the long ancient history of China, and it is an opportunity to spread the national culture of different countries. Because there are not only Chinese heroes but also Japanese heroes in the game, more game characters should be introduced after the game, This game allows western countries to learn about the culture of Asian countries, which is a product of cultural heritage. Of course, the bad effect is that games are very easy to make people addicted. For those high school students or college students who have no determination, they may become addicted to games and gradually affect their normal life, which is also undesirable.

Reference list：

http://en.chinaculture.org/chineseway/2012-08/07/content_438086.htm

https://www.chinahighlights.com/travelguide/traditional-chinese-clothes-hanfu.htm

https://msports.eastday.com/a/220505195621006616546.html?qid=qid10884

https://www.narakathegame.com/m/news/update/20220920/33459_1043100.html

https://www.google.com/amp/s/news.xbox.com/en-us/2022/06/23/getting-started-with-naraka-bladepoint/amp/

https://gamerbtw.com/naraka-bladepoint-game-modes/

Video link：https://youtu.be/iCgEx4q4fjM

BCM215 Blog5

As a new type of electronic media, games have three characteristics.

Construct the world and play as an art form. For people to play more immersively. Game makers often construct a relatively complete overhead world, which often has a relatively complete geographical appearance, national culture, national politics, religious culture and even a special language. This kind of construction world is usually a secondary creation of the material world, which is based on the information we have known about the world, and these created overhead worlds will more or less reflect some kind of social phenomenon in reality. Many game works, such as Primordial Gods, Tomorrow’s Ark, or the recent fire Eldon Fahuan, often build a more mature overhead world.
Operational interaction: The difference between games and movies is that in the face of movies, the public can only become readers. However, the game can create a feeling that we are creating through the interaction with the works. In games, arpg and act games are typical. These games usually require people to concentrate on responding to electronic signals. Only by operating games can information be obtained.
Social interaction is particularly important. I don’t know when the League of Heroes game has invaded our lives like a virus. For social needs, whether for curiosity or for the love of video games, everyone, whether old people, children or all walks of life, is crazy about this video game carnival. So there is also an important attribute in video games, sociability.

In the process of creating my own DA, I will closely grasp the relationship between media and games according to these three concepts, so as to create my own game system. Of course, meeting these three concepts is the prerequisite.

Reference list：Boudreau, K. (2012). Between play and design: The emergence of hybrid-identity in single-player videogames (Order No. NR79156). ProQuest Dissertations & Theses Global.

Burgess, J., & Matamoros-Fernandez, A. (2016). Mapping sociocultural controversies across digital media platforms: One week of #gamergate on Twitter, YouTube, and Tumblr. Communication Research and Practice, 2(1), 79–96.

Video link：https://youtu.be/djqYICeIOMA

BCM215 Blog4

The analysis of MMORPG’s macro structure is from the perspective of sociology. The MMORPG type game world is mainly composed of three structural systems. One is the overall socialized system structure of the game, the other is the cultivation system structure of role individuals, and the third is the rule system structure that plays a role in linking “society” and “individuals”. PS: The concept of “socialization” here, on the one hand, refers to the division of social structure from the perspective of politics, economy and culture, which can continue to subdivide the system, military, science and technology, religion, population, etc. according to needs; On the other hand, “socialization” refers to human sociality and social psychology. Why do you want to analyze the macro structure of MMOPRG type games? For PC games, it has completed the morphological evolution process from single player to multi player network. This evolutionary process experienced a short time, but it was a qualitative leap. The form of online games emerged and developed with the emergence and popularization of the Internet. Although online games cannot replace stand-alone games, because of its powerful interactive function, it has become an important development direction of electronic games, especially for PC based games. As a type of game platform, the biggest advantage of PC lies in its versatility and strong networking. Compared with other game platforms, PC, as a stand-alone game platform, has no advantages, while as an online game platform, it has relative advantages. For online games, I think it has two major development directions. One is the direction of leisure and competitive game types; One is the expanding direction of “socialized” game types. Leisure and competitive games refer to those types of games that are easy to use, have high entertainment, a certain degree of excitement and certain skills. These games pay more attention to the combination of wisdom and skills, and the interaction between brain and hand. The target group of recreational competitive games is a group of players who have limited time and energy, and are under great pressure to work, and can only seek entertainment, relaxation and stimulation in a short time. Comprehensive “socialized” games refer to those types of games with huge world system, various plots, strong interaction and communication, from which players can obtain certain psychological demands through certain time participation. These games pay more attention to the interaction and communication of a certain time, and the personal value of players in the virtual world. The target group of the “socialized” game is a group of players who like network communication, have a correct understanding of the virtual world culture, and hope to seek some spiritual sustenance in the network, and have a certain time. For these two types of online games, because the latter is more likely to bring huge economic benefits, the “socialized” online game type is more likely to be the focus of online game development. From the perspective of game types, the MMORPG game type is the most similar to the “social” online game type I imagined. For most current MMORPG games, the role playing identity of players is relatively single. Even though there are many professional designs, they also appear in the form of assistance. According to the above triangle diagram analysis, it can be seen that the social architecture of most MMORPG game designs is not coordinated, so it can not be said to be “socialized”. However, compared with other types of games, MMORPG games have the most dominant social attributes. 1、 “Socialized” architecture PS: society is a concept relative to individuals, and social system is a concept relative to individual capabilities. If we can say that people with different abilities realize their values in different positions and form a social system. Then the “socialized” architecture is also the “location” architecture.

Reference list：C.S.AngandP.Zaphiris.Socialrolesofplayersinmmorpgguilds:A social network analytic perspective. Information, Communication & Society, 13(4):592–614, 2010.

V. Arnaboldi, M. Conti, A. Passarella, and R. Dunbar. Dynamics of personal social relationships in online social networks: a study on twitter. In Proceedings of the first ACM conference on Online social networks, pp. 15–26. ACM, 2013.

Video link：https://youtu.be/fcxjrbMfclw

BCM215 blog3

From his blog, I can clearly see that he is serious about typesetting and collection of data clues. It is not only the search in blog, but also the typesetting in the article, the logical adjustment and the tasks at each stage are clear, so that readers can understand the main content they want to express and clearly point out the reasons why readers should think and self reflect.

From her blog, we can see that her search for the content and information of her works is very professional, using a lot of data and specific cases, which can make the blog more professional and authoritative, and also more understandable to readers. However, in the video, her explanation may be lacking, but the content in the article can just make up for the lack of video, which is the same as me.

I can clearly find my problem from her blog. Her article is not complete and simple, but it highlights the main idea. Maybe my blog is rich in content, but it doesn’t have a clear point. At the same time, she and I are not attractive enough in typesetting, so it is difficult to attract readers, so our comments are relatively few, which means that we should pay attention to issues.

Through the evaluation of the three, I think that in my future blog, I need to conduct more in-depth research on the process and professionalism of my DA, and give more professional examples and ideas to improve my DA. In addition, more colorful photos and videos should be added in the blog layout to make my blog more attractive to readers, so that more readers can evaluate and think about me. Then I think this is a complete blog

BCM215 blog2

The game I want to choose is GTA, which is highly controversial and worth discussing. First of all, we can see from the content of the game that the content is very simple. A gang leader achieves success through various tasks, full of violence, pornography and illegal transactions. In this world, there are no rules, no procedures, only racing, hacking, blasting and gunfight. Although it satisfies the players to vent their emotions to some extent, it also makes some young players with immature minds blur their moral awareness and cultivate wrong three perspectives. In Australia, the game was refused to be classified and rated under the supervision, and was blocked due to the call for prostitutes in the game, so the game was rated MA15+. In 2010, the game content was not improved, so its rating was retained. In the early years of China, the game regulation was not as good as Australia, so the emergence of GTA at that time caused a lot of sensation. There is no game supervision or restriction, so no matter what age group, you can download games through the network. In the case of immature mental development, they were exposed to violence, blood and erotic trading that they had never been exposed to, which caused the tragedy in real life. Michael Washington is a backup singer of the New York Rap Orchestra “Cypress Garden”. In 2005, this unknown young man filed a lawsuit in the local court, accusing R Star of illegally using his image in Grand Theft Auto: San Andreas, and claiming 25 million dollars.
According to the plaintiff, on January 4, 2003, Michael, who had had gang experience, was invited to the headquarters of R Star for an interview. At that time, he was dressed in this white “sweatshirt”. Washington claimed that he had answered some questions about the past street life from the staff in a closed cubicle, and promised that once the materials were used, he would be paid.
However, after the release of San Andreas, Michael suddenly found himself “becoming” the leading role CJ. Not only that, but also the experience that the protagonist of the game found his mother was killed after returning home and that he was framed by gangsters and the police is his “real experience”. He accused R Star of stealing not only his “face”, but also a miserable life during the interview. In another case, the plaintiff Florence Cohen said in her lawsuit that she bought this game for her teenage grandson at the end of 2004. At that time, it was rated “M” by the Entertainment Software Rating Board (ESRB) (suitable for people aged 17 and above), and she never thought that there was password protected pornographic content hidden inside. Take Two recently admitted the fact that the game contains pornographic content.
A Dutch programmer first discovered the secret of hiding pornographic content in Grand Theft Auto: San Andreas, and published the cracked password on the Internet. Later, the rating of the game was revised to only suitable for adults.
The indictment accuses Take Two Interactive and Rockstar Games of engaging in unfair trade, cheating consumers and false advertising.
Take Two has stopped making the game and plans to launch a new version without pornographic content.
Take Two announced on Tuesday that the Federal Trade Commission’s advertising agency has launched an investigation into the game’s advertising slogans. It is strange that even such violent games did not increase the local crime rate before and after the release of the game, and certainly did not reduce it. Therefore, this cannot be discussed at all. Sometimes, crime and games may not be related, but it did cause quite a stir in that year.

Reference list：https://www.bartleby.com/essay/Negative-Effects-Of-Grand-Theft-Auto-FCCHF4F7UR

https://www.google.com/amp/s/kotaku.com/modders-fight-gta-lawsuit-as-definitive-bundle-crashe-1848077249/amp

video link：https://youtu.be/jvEmy0O1HyM

BCM241 blog4

The integration of new media communication and people’s life style, under the previous traditional life style, food only appeared in specific occasions such as three meals a day. After entering the new media, the spread of food culture involves many aspects – not only the traditional food content such as food ordering, food shopping and food recipes are transferred to the APP. More cultural and entertaining We Media platforms such as food tourism, food culture and food tasting have emerged. Mobile Internet and intelligent terminals enable new media to fully participate in the mass lifestyle: they not only break the temporal characteristics of food, but also enable food culture to migrate from the “tip of the tongue” to the “tip of the finger”, and infiltrate and integrate food and beverage into all aspects of life. At the same time, the mobile Internet has also promoted the rapid commercial popularization of mobile devices represented by smart phones. Therefore, the mobile terminals in the “post lingual era” show the characteristics of both fragmentation and instantaneity. Fragmentation is mainly manifested in the following aspects: diversification of information sources, multi-dimensional communication channels, and fragmentation of information content – all links are characterized by “decentralization” or “deconcentration of authority”. In addition, the emergence of micro video can integrate with text information, graphics and text to achieve rapid transmission based on micro flow. Smart mobile terminals enable the audience to get rid of the restrictions of time and space, but also make the time for the public to receive information fragmented: the production, release and reading of fragmented information has become the current normal. The communication effect of mobile instant is highlighted. Since ancient times, China has a sense of identity that “food is the most important thing for the people”. For most Chinese, “eating” is not just a kind of material existence, but also contains the thoughts and philosophies of Chinese people when they know and understand things. The documentary series “China on the Tongue” uses food as the medium to tell the story of people and people, people and nature, and vividly demonstrates Chinese art and culture. Professor Zhao Rongguang, an expert on the history of Chinese dietetic culture, once pointed out that “a comprehensive understanding of a nation’s dietetic culture means a certain understanding of that nation’s history; conversely, only a comprehensive understanding of a nation’s history can make a comprehensive understanding of that nation’s dietetic culture possible.” Therefore, for the Chinese people, diet is not only the memory of taste buds, the memory of relatives, and the taste of hometown, but also shows the hard-working and simple concept of survival of the Chinese people. It also brings many aspects of cultural heritage such as ideas, concepts, rituals, and ethics to the Chinese nation. Since ancient times, food culture has always maintained a positive cultural image and profound cultural identity in China. The new media communication has the communication function carried by various media carriers, which has a wider coverage and goes deep into the daily life of the audience. The communication of the multiple media functions of multimodal media communication enables the audience to have a deeper and interactive understanding of food culture. In the new media communication of food culture in the “post tip of the tongue era”, the communication subject should think about how to combine the traditional paper media, television media, film media and PC and mobile media under the new media to build a multi-modal network communication interaction system of international communication.

In my DA, I will also explain and discuss the specific examples and phenomena of Chinese food culture in Australia, which shows that with the continuous strengthening of foreign exchanges and cooperation and the spread of network culture, foreign food culture also continues to flow into China, which has a profound impact on the diet of the young generation. Under the influence of foreign folk festival culture, people are more willing to try foreign restaurants with exotic customs. Foreign fast food and foreign food have become a popular trend among young people. In addition, the overall culture of the society is not confident, and foreign food culture continues to affect or change the life of contemporary Chinese. Facing the impact of foreign food culture, it should not be a strategy of exclusion and resistance, but should consider how to base on China’s own food culture tradition, tap the characteristics of its own food culture, and enhance its competitiveness. To lift.

It is hoped that Chinese food can make Chinese people in Australia feel proud of their own food culture and consciously spread Chinese food culture, which can reflect the soft power of the Chinese nation’s big culture.

Reference list：Chen Q. (2015b) ‘An investigation of the role of food tourism in promoting Chinese regions’, PhD thesis, Plymouth University, Plymouth.

https://journals.sagepub.com/doi/full/10.1177/1468797619888305

Video link：https://youtu.be/2PwkOHp-4r8

BCM241 Blog3

This is a blog I observed, because he and I choose the same theme, Chinese food, and he is also from China, so I think we can compare with him to learn from each other. The comment I wrote after reading his pitch is that the clear logic of the selection of special food and the subsequent development is very attractive. What I can feel from his article is that he is very clear about his DA management. He will classify and plan every stage of his own things, and improve his DA according to different time periods, which is completely absent from my content. The difference between what he said and what I said is that he introduced the characteristics of food, which means that his content is more clear about the origin, history and culture of food, and I prefer food practices and food choices that meet the public taste, which means that the food he introduced is more comprehensive, more professional and perfect. I agree with one point in his article. He emphasizes that his works will strictly abide by the national consciousness and give Chinese students studying abroad a sense of belonging. He not only simply publicizes our special Chinese food, but also deepens the theme and promotes our unique culture and sense of unity through Chinese food, He also hopes to have cultural exchanges with people from different countries through food. This high-quality cultural heritage and profound theme make me think that I should focus on showing it later. For my later works, I hope to learn his writing mode, not only from the practice and culture of Chinese food, but also through this way to show the wisdom of our Chinese nation on life and sublimate the theme. I will also clearly define and list the phased tasks at different stages. I also want to express the inheritance and development of featured food more specifically and profoundly. He also mentioned that the publicity should be carried out in a way that is acceptable to the public. I will also think about and come up with a more interesting and highly heritable way to let everyone remember Chinese specialties, which will also be very helpful for the later completion of DA.

However, there are also some shortcomings in his blog, which I will take as a warning. He did not put text references and links in his works, so this makes it difficult for readers to visit and is not professional. Although the information in the promotional video is not particularly complete, the content in the text can also make up for the defect of incomplete information in the video. I will also synchronize the video and text information, so that no error will be caused. In general, I think his works are very successful, and he should be proud of his works. I will also continue to work hard to improve my shortcomings, so as to finally hand over a perfect work, so that Chinese food can be carried forward.

Video link：https://youtu.be/4e2aymNnLgc

BCM241 Blog2

I use a new media operation mind mapping method. First of all, we need to use major network platforms, such as tiktok, YouTube, instagram and Facebook. They are much more convenient and fast than traditional TV and magazines. Its cost is very low. With its rapid development under the Internet network, as long as good works are published on these new media platforms or vigorously publicized, it can have a great impact and spread widely. Then it is more targeted. We can search out my products, that is, Chinese food, in these software, and we can find our precise customer groups in these browsing with simple keywords. Finally, it is diversified. We can promote and promote it by uploading videos, short articles or blogs, so that the public can learn about our products in different ways.

Most social media advertising models operate on a pay per click (PPC) or pay per view (PPV) basis, which means you only need to pay when someone clicks on your ad or watches your video ads. As a result, you can keep advertising costs low and pay only when someone takes action.
According to Wordstream data, the average click cost of Facebook ads in all industries is $1.68, of which the food and beverage industry is the cheapest, with an average click cost of $0.42. Because the average cost per click is so low, advertising on social media can really be an effective way to promote marketing without consuming a budget.

The second is the precision model. We need to find customers who are interested in our products to determine whether our product promotion is accurate. My topic is Chinese food, so most of our accurate customers are family members responsible for cooking and students. Then we need to make clear whether the food we promote conforms to their operation level and the food they are interested in, so that our products and publicity can quickly and positively get public feedback, and will not cause a situation where no one cares.

Social media advertising can help your business generate more transformation. In fact, 27% of the people surveyed in the Digital 2020 report said they found new brands and products through social media advertising.
There are several ways to improve conversion through social media advertising. Advertising platforms such as Facebook Ads Manager and LinkedIn Campaigns Manager allow you to design detailed audience targeting indicators for advertising campaigns. By doing so, you can ensure that your social media ads cover people who may be interested in what you say or offer.
But this is not the only way that social media advertising can improve conversion rates. By setting up a redirected social media advertising campaign, you can also cultivate enthusiastic prospects and encourage them to rejoin your business.

The last is the operation of the event. We chose two aspects. One is mutual promotion. In these traffic platforms, we publish good works that may not be visible to everyone, so we can use their power to promote our works among those who can pay attention to our works, saving space for us to occupy public resources and improving our efficiency. Secondly, we can promote our food content, rich history and culture, as well as the cooking process through soft text. This can be more detailed and more convenient for the customer group, making our products more professional.

Reference list：https://www.idcomms.com/advantage/designing-effective-media-operations

7 advantages of social media advertising for your business

Video link：https://youtu.be/xpNVyijpfPs

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I chose ins. Its application based on mobile devices makes it more convenient for people to participate. That is to say, users can abandon the traditional SLR or even card machine (usually we need to upload the computer, process the pictures and upload them to the web after taking photos with the camera). Instagram based on mobile devices allows users to enjoy the fun of instant shooting and transmission, and allows users to share the fun of life with friends anytime and anywhere; Instagram provides 11 classic and interesting special effects styles to make users’ mediocre photos look more interesting. Users can not use PS, and these special effects are enough to create “amazing” works. Instagram makes “civilian artists” possible. Instagram also builds the entire community on the app rather than the web (instagram official website only provides simple login, image display and application download). Compared with web products, which are mainly conducted indoors, instagram community can be filled with any time fragments of users, such as waiting for buses, parties, walking, driving or even going to the toilet. Users do not need to worry about whether any friends reply to the newly uploaded pictures, nor do they need to pay attention to the latest feeds of friends. It is not innovative to share with Twitter, Facebook, Tumblr, Flickr and foursquare, but it makes the unknown instagram appear in people’s eyes through more channels. Using the relatively mature user relations of twitter, Facebook and Flickr, the users who started using instagram will not be lonely. Instagram can import more relevant friends to foil the community atmosphere. And through the above social media channels, instagram can also spread among the people at the shortest speed, without spending huge promotion costs. Instagram: Fashion responsible, India and the United States account for a large proportion.
Compared with Facebook, it can be called a new star. At present, it has 1.4 billion active users per month, with a total of 2.9 billion visits per month. Among them, 62.2% of users aged 18-34 are more popular with young people. Based on the younger users, instagram is also a good tool for brand interaction. Instagram’s interaction rate is 10 times that of Facebook. 60% of users like to find or find new products on instagram, so instagram is very suitable for new products!
In addition, instagram has its own fashion style due to its obvious visual orientation. It is the preferred social platform for stars and heads KOL. It is also a paradise for the promotion of beauty, clothing, fashion and other fashion products. It is easy to create popular styles and trigger popular trends. Therefore, when instagram cooperates with KOL, it has higher requirements on the quality of materials and activities involved.
In the general trend of the rise of global e-commerce, instagram is still a platform that can not be ignored for the realization of e-commerce. More than 130 million users click on shopping posts every month. According to the trend report of instagram, nearly a quarter of generation Z buyers want to shop on social shopping platforms through instagram.

Reference list：https://www.powerreviews.com/blog/benefits-of-instagram/

https://www.marketing91.com/benefits-of-instagram/

https://www.lyfemarketing.com/blog/benefits-instagram/