作者存档： ziao zhou

BCM111 Blog2

Based on the current scientific and technological information background and the emergence of various new media, social public opinion has changed greatly. The Internet has become an important platform for people to publish and discuss, and also a main way to participate in politics and develop democracy. After the rise of new online media, the information sources and voice channels of the society have changed, breaking through the traditional form of news conferences organized by government departments, and liberalizing the fair voice of other social platforms such as forums, post bars, microblogs, INS, youtube, etc. It provides a variety of communication platforms for people, making news gradually popular. In my opinion, social media is a double-edged sword for public news, with both good and bad aspects.
The good thing is that people can learn about the real-time news in every country around the world through social networks, and can also discuss with people in different countries and regions and express their own opinions. That is to say, people have the possibility of becoming news parties or news disseminators.
At the same time, it can also lead to a bad effect, that is, the news released or disseminated by people does not have the authentication or authenticity of official authority. People discuss it through their own subjective assumptions and do not really understand the whole process of things or the core cause of this incident.
At the same time, it can also lead to a bad effect, that is, the news released or disseminated by people does not have the authentication or authenticity of official authority. People discuss it through their own subjective assumptions and do not really understand the whole process of things or the core cause of this incident.
Take China as an example. Recently, a tragic incident occurred in China, and an extremely angry incident occurred in Tangshan City, Hebei Province, China. The cause of the incident was that several women wore their favorite clothes at night, even though the clothes might be sexy, and then ate at the barbecue shop. At this time, several men at the adjacent table drank too much and asked for contact information. After being refused, they were forced to go and drink with them. Then the girl made a clear refusal. At this time, these drunken boys directly went up to grab the girl’s clothes and violently beat her, causing extremely bad effects. This incident soon spread to the Internet, and the opinions that people care about are very strange. After the netizens quickly criticized the men who were violent, they quickly raised the issue to the issue of male and female rights, and raised the public opinion guidance to the issue of gender discrimination. So in China, perhaps because the regulation of the Internet is not so clear, many people have expressed unfair views on the Internet, which has a great impact on the citizens. However, China is also gradually improving, and I hope it will become better and better.

Reference list：

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.862626/full

Kim, D. H., Jones-Jang, S. M., and Kenski, K. (2020). Why do people share political information on social media? Digit. J. 9, 1123–1140. doi: 10.1080/21670811.2020.1827966

Ku, K. Y. L., Kong, Q., Song, Y., Deng, L., Kang, Y., and Hu, A. (2019). What predicts adolescents’ critical thinking about real-life news? The roles of social media news consumption and news media literacy. Think. Ski. Creat. 33:100570. doi: 10.1016/J.TSC.2019.05.004

Goyanes, M., Ardèvol-Abreu, A., and Gil de Zúñiga, H. (2021a). Antecedents of news avoidance: competing effects of political interest, news overload, trust in news media, and “news finds me” perception. Digit. J. 1–18. doi: 10.1080/21670811.2021.1990097

BCM215 Pitch

“Xiyou peak” is a multiplayer online tactical competitive game and a MoBa competitive game. In the game, players are divided into two teams to fight, eat resources to upgrade and buy equipment, and then continue to fight until one party overthrows the other party’s big crystal, then the game is over. The theme of my game is based on the characters in the ancient Chinese mythological story journey to the West. China has a strong cultural martial arts style and mythological stories. The first Chinese mythological novel, the book of mountains and seas, contains many mythological characters. We can create different skills and story backgrounds according to the immortals and monsters. A complete story system can support the story background and publicity of this game. Our operation process and operation process of this game are very similar to the lol launched by the fist company. We not only have reference elements on the original basis, but also can update the PVE mode according to the story background. According to the fact that Tang Sanzang, the protagonist in the journey to the west, has experienced difficulties in achieving the final success in 9981, so in the PVE mode, we can form teams of players to challenge the boss, After the challenge is successful, you can get corresponding rewards. Rewards like game gold coins can be exchanged for the character skin used by players. The artistic elements of the game are also very important. The character design and the skin structure of clothing and weapons are very important. For example, horizon is a game in which a primitive girl fights with a high-tech mechanical animal on the degraded earth. From the clothing of the protagonist to the mechanical animal, including the scene design, ground and underground design details, the background system of the game is ready to be revealed.

The earliest MoBa game appeared on the computer side was DOTA, but dota was not popular in China.
It is League of heroes that really makes players like MoBa games. Although both are MoBa games, League of heroes is easier to learn than dota and is friendly to Mengxin.
The glory of the king pays more attention to the entertainment and sociality of the game, and the time of one game is relatively short. However, the time of one game of DOTA is too long, and the current players do not have much time to spend in the single game.
Glory of the king has also changed MoBa games from strategic to easy-to-use, entertaining and social fast-food games. Dota2 has the highest playability and operability, complex skills and the greatest difficulty. The diversity of DOTA equipment is also a great experience of playing methods. This game has also become the first choice of hard core players, so the audience will naturally have certain limitations. The League of heroes and the glory of the king have their own advantages and disadvantages as well as different player groups because they are easy to learn.
In particular, “League of heroes” is even better in the diversified operation of the game. From the initial poor image quality to a game popular with young people, it is enough to illustrate the success of this game.
Compared with these two games, the glory of the king belongs to the scope of mobile games. Basically speaking, it is a game without threshold in game operation. The age group is also relatively young, and it pays more attention to entertainment and sociality, with a wider audience.

Reference list：

https://www.gamedeveloper.com/design/moba-introduction-and-analysis

https://www.newworldencyclopedia.org/entry/Chinese_mythology

https://www.google.com/amp/s/screenrant.com/horizon-zero-dawn-best-concept-art/amp/

Video link：https://youtu.be/JGq9tPAtzFM

BCM241 Pitch

For my media niche, I will use the survey feedback method to promote my da. Before making and uploading the video, I will divide the region, taste, population and even history of the Chinese characteristic food I want to promote into several regions through an electronic survey form, and then select the Chinese characteristic food I will display in the blog and its practices and history through your choices and the information feedback from the form. In this way, I can clearly know that people are interested in those special foods and can determine the number of my customers. This is what I want to know and understand. In addition, I will also read people’s comments on Chinese restaurants and Chinese food on zomato to explain the Australian people’s views on different Chinese food and the confusion caused by the difference in taste. After all, there are great differences between Australian Chinese food, Chinese restaurants and Chinese local restaurants. Different practices and the different eating habits of people in the South and north can create different cuisine and tastes. I will certainly answer your questions about Chinese food from the most objective and impartial angle. I also want to see if you want me to explain Chinese food in a humorous way or in a serious and heavy tone when I explain Chinese food. As far as the schedule is concerned, with sufficient time, my goal is to make three dishes every week, and then clearly explain and upload the history and culture of the three dishes so that everyone can choose the dishes they are interested in. My idea of Da comes from the long history of Chinese cuisine. There is an old saying in China that “food is the most important thing for the people”, which means that food is the most important thing among the Chinese people. In addition, I think Australians may not understand Chinese food so thoroughly. Maybe they only know the taste of this food but do not understand the story and development of this food, Through youtube, I have found many food bloggers explaining Chinese cuisine. For example, each video in taste life explains the special cuisine and practices of people in Guangzhou, China. I hope that they can combine with each other to add my historical stories about each Chinese cuisine and show Chinese cuisine to everyone more completely.

Reference list：

https://www.google.com/amp/s/www.onedesk.com/survey-feedback-benefits-and-challenges/%3Famp%3D1

https://youtube.com/c/%E7%BE%8E%E5%91%B3%E4%BA%BA%E7%94%9FTastyLife

https://www.topchinatravel.com/china-guide/history-of-chinese-cuisine.htm

Video link：https://youtu.be/60udk89o9z4

League of Legends

League of heroes is a real-time strategy game. Players can start the game after a few minutes of waiting after they log in to the game, bringing a sense of pleasure to the players. To a large extent, it is because of the winning mentality of the players that the players are addicted to it. On the one hand, they are in the process of seeking novelty; on the other hand, they can show their outlook on life, values and their sense of responsibility to individuals, families and even the society and the country are in the growing stage. For players, most of them are students and there are many working people. Their daily pressure is the heavy pressure of studying and entering a higher school, the pressure given by parents who want their children to be successful, the pressure given by office workers in the company, and the pressure given by the company’s leaders, resulting in a general sense of anxiety, uneasiness and loneliness. The appearance of the game of League of heroes just allows them to reasonably eliminate their discontent in the game. The personalities, skills and background stories of different heroes are often what they yearn for and one of the ways they use to vent their pressure. The most successful point of fist company is not the development of League of heroes, but the establishment of a professional league system covering the whole world, the adoption of the decision of simultaneous promotion of games and e-sports, and the dissemination of the concept of “E-sports” to the world. The early League of heroes was relatively poor in balance and image quality, but in this case, in 2010, after only one year of operation of League of heroes, WCG officially announced that League of heroes entered WCG as a performance project. It can be seen that the founding intention of “League of heroes” is to develop as an E-sports project. In 2013, the world’s highest online players of the League of heroes exceeded 5 million, and it took only three years to complete the road from the rookie of online games to the first in the world. The global finals of League of heroes can be said to be one of the most eye-catching E-sports competitions. It has become a landmark in the history of E-sports. The 2019 League of heroes global finals were broadcast on more than 20 platforms in 16 languages. According to statistics, the audience rating of this game broke the record, reaching an average of 21.8 million viewers per minute. The culture contained in “League of heroes” also extends from the computer and the stage to the real world. There are countless “League of heroes” themed activities and performances in Asia such as China and South Korea, Europe such as Britain, America and France. With the help of fans, partners and artists, the games and events have become one cultural experience and communication activity after another. The internationally renowned luxury brand LV has created a trophy suitcase for the global finals of the League of heroes to store the summoner cup. Nicolas ghesqui è re, the artistic director of women’s wear under its brand, designed LV co branded perfect skin for the characters such as “Chiana” and “Senna” in the game. The League of heroes has been developing for 12 years. It has eight million daily living players every day, and it can be said to be one of the world’s top end game players.

Reference list：https://www.washingtonpost.com/video-games/2019/10/27/league-legends-is-now-years-old-this-is-story-its-birth/

https://en.m.wikipedia.org/wiki/League_of_Legends

The video link：https://youtu.be/LXTpnrUZcKE

Chinese food

The media theme I want to choose is Chinese food. In China, there is an old saying that “food is the most important thing for the people”. This means that food plays a leading role in our Chinese society and is also the most important link. Chinese cuisine has a long history, exquisite technology, rich varieties and unique style. Due to the different regional distribution and the different environment of the region, eight major cuisines have evolved. Sichuan cuisine, Shandong cuisine, Guangdong cuisine, Jiangsu cuisine, Zhejiang cuisine, Fujian cuisine, Hunan cuisine and Anhui cuisine. Chinese cuisine stresses color, aroma, taste, meaning, shape and nutrition. Color: refers to the color of dishes, which is an organic combination of the natural color of raw materials and the color of ingredients. Sometimes, it is set off with some green vegetables, tomatoes, onions, etc., in order to achieve a better visual effect.
Aroma: refers to the aroma of dishes, including the aroma of Qi and bone.
Taste: refers to the taste and taste of dishes, and is the soul of dishes. It is the organic combination of the main ingredients and condiments of dishes and different cooking methods A dish that is suggestive or meaningful
Shape: in fact, shape is gradually separated from color, mainly focusing on the shape and decoration of finished dishes;
Nourishment: medicine is better than food. Food can nourish people. It is important to fully reflect the nutrition of food and to reasonably match meat and vegetables. Chinese cuisine has a great influence not only in China but also in the world. Chinese cuisine is also known as one of the three major cuisines in the world. The other two cuisines are French and Turkish.The audience of Chinese food should be the whole world. With the gradual development of China, the development of Chinese cultural customs and food in the world is very rapid. It has had a great impact in Australia alone. Chinese have been planting vegetables in Australia for more than 100 years. In the middle of the 19th century, the first group of Cantonese who came to live and settle in Australia brought Cantonese food to Australia. Since then, Chinese dim sum has set off a wave in Australia. In 1945, William wing young, a Chinese chef, invented dim sum dim sum. Many local Australians went to Chinese takeout shops to buy dim sum. With the development of time, many Chinese restaurants adapted to the tastes of local Australians were opened in Australia. Since then, Chinese food has gradually become popular in Australia.I will show different Chinese dishes in the next Da, then accept the origin and development of each Chinese dish according to its name and region in China, and then introduce the practice of each Chinese dish in detail, so that we can better understand the development and history of Chinese cuisine. In addition, the significance of each region for each different Chinese dish is also a way to promote Chinese cuisine. Let everyone gradually understand Chinese food, love Chinese food, and be able to cook Chinese food.

Reference list：http://www.chinesefoodhistory.com/

https://www.google.com/amp/s/theconversation.com/amp/from-lurid-orange-sauces-to-refined-regional-flavours-how-politics-helped-shape-chinese-food-in-australia-150283

The video link：https://youtu.be/B8ZihQcflS0

BCM111 Blog1

I would like to discuss the coffee culture of Australia, which has always been a leader in the coffee industry. Australia’s coffee culture developed from the coffee shops owned by Greek and Italian immigrants. It was slowly brewed in the post-war immigration boom in the 1950s and 1960s, and developed into a national obsession. Now it has become a part of Australia’s cultural identity. Over the past decade, Australia’s coffee imports have more than doubled, which may be due to the vigorous development of the coffee industry and the increasing demand for coffee and coffee drinks. Australian coffee culture was created by Italian immigrants. During the Second World War, many Italians and Greeks fled to Australia. So in the 1940s and 1950s, they introduced modern coffee machines to Australia and opened many local coffee shops in Australia, all of which served Italian coffee. In the 1950s, the drip filter coffee machine invented by the Germans swept North America, and the Italians established the coffee system and coffee culture in Australia. In their eyes, trickle coffee stresses convenience, while Italian coffee stresses delicacy and art. For this reason, Melbourne in Australia is called the first place of coffee, and Australia is also one of the birthplaces of coffee culture. This shows the cultural proximity of the coffee culture in Australia. Because of the early cultural influence, the coffee culture makes the local residents of Australia more confident and detailed in their understanding and depth of coffee than other countries.Cultural proximity refers to that the audience is basically familiar with the local culture, language and customs, and is inclined to accept programs close to the culture, language and customs. It is precisely because the historical and cultural influence of the early Australian coffee was influenced by the Italian and Greek immigrants that the Australian people’s requirements and quality of coffee have been significantly improved. This has marked the Italian coffee culture. Italy’s requirements for coffee are generally very high. In their eyes, only espresso is the highest requirement for coffee, which has virtually affected Australia’s requirements for coffee. This led to the fact that in the later period, American coffee wanted to occupy a part of the Australian market to promote their coffee, but the result was unexpected to the United States. The proportion of Starbucks coffee in the United States is very high in the world, but it is only in Australia that it has suffered bad treatment. First, he did not make an analysis based on the impact of the local coffee culture in Australia, because Australia is influenced by Italian coffee. They advocate high-grade espresso rather than American coffee, and they did not understand the cultural market of Australian coffee in a timely manner. Second, the location of Starbucks coffee is biased towards commercialization, which is completely opposite to the concept of the local Australian coffee culture. In the coffee shops that can be seen everywhere in Australia, everyone chats with friends and shares what happens every day. Coffee is used to dispel the sense of distance between people and the fatigue of daily work, study and life. However, Starbucks is too commercialized and lacks humanity.

Reference list：1，https://insidesmallbusiness.com.au/latest-news/coffee-a-national-obsession-which-whe

2，https://www.researchgate.net/journal/Journal-of-Broadcasting-Electronic-Media-1550-6878

BCM110 Blog3

Robert Murdoch owns and controls media interviews.

This is very important. In 1964, Murdoch founded Australia’s first national newspaper Australians. His principle of running the newspaper is very simple:
“We’ll report what readers like.”.
He believes that most people read newspapers only to pay attention to anecdotes and gossip news. As long as they release gossip about celebrities such as the royal family, politicians, stars and bishops, they can win attention and sell a large number of newspapers.
Someone once summarized his newspaper running principles into three “s”, namely sex, scandal and sports.

In 1968, he brought the troubled news of the world under his command, and the following year, he bought the sun.
Murdoch transformed and renovated the sun from beginning to end, abandoned the boring religious and political content, increased the coverage of sports events and celebrity gossip, and also launched the famous “third edition girl” column in the history of journalism.
The photos of naked beauties were directly published on the third page of the newspaper. With this operation, the sun, which was on the verge of decline, unexpectedly “made a comeback”, becoming one of the largest selling newspapers in Britain and the money printer of Murdoch’s media empire.
Subsequently, Murdoch successively pocketed the times and the Sunday Times, and finally became the master of 40% of British newspapers.
However, Murdoch is not satisfied with Britain, and the United States has always been his dream. In 1973, Murdoch successively acquired the New York Post, the Chicago Sun Times, the Wall Street Journal and Dow Jones group.

Murdoch promoted group operation through continuous mergers and acquisitions, and finally created a media empire. At present, there are 12 major media in Australia, of which Murdoch controls 8, and comprehensively controls its online and offline distribution and reporting.
In other words, at least 65% of media resources have been firmly held in Murdoch’s hands. All the other competitors are not his opponents

In my opinion, the information in the news is not reliable. It is precisely because he has the vast majority of information sources in Australia that means he has an absolute monopoly. If he has his own way of thinking and thinking, and judges the meaning of things according to his three views, nothing can be proved by real facts. News group is almost the same negative attitude towards climate change and COVID-19’s reaction, such as “global warming is not warming, epidemic has not happened” and so on.
Although such manipulation of public opinion is outrageous, it is actually happening.
The problem with Australia is that there are too few different voices in society.
If you listen at the same time, it will be clear, and if you believe in it, it will be dark.
Murdoch’s News Corporation covers too many cities, including mainstream newspapers and 24-hour news channels in Australia, which also forces it to have a great influence on Australian politics.

Reference：https://www.google.com/amp/s/amp.cnn.com/cnn/2021/12/09/media/australia-murdoch-media-diversity-intl-hnk/index.html

BCM110 blog2

The M-shaped arc pattern design is very soft, which matches with the image of the door of the auxiliary store, making people have the desire to enter the store. In terms of pattern, the M-shaped logo is a very simple design, which can be reproduced regardless of size, and can be recognized from a long distance. The standard words are also designed to be concise and easy to read, and the slogan is “the universal language of the world: McDonald’s.” This slogan is not designed as “American taste, McDonald’s”, which is the success of McDonald’s. McDonald’s also launched an image of Uncle McDonald’s, which symbolizes peace and friendliness, saying that McDonald’s will always be our friend and a member of the community. He is always ready to contribute to the development of children and society. Now, no matter where you go, as long as you see the golden double arch, you will immediately think of McDonald’s company and know that there must be a McDonald’s branch nearby.

McDonald’s takes “m” as the starting sign, and the color is golden yellow. It looks like two open golden double arches, symbolizing joy and delicacy and McDonald’s “quality (q), service (s), cleanliness (c) & value (V)”. Through a series of activity identification and visual identification of McDonald’s, customers understand the correct concept of McDonald’s, so as to make the business philosophy of “Q, s, C + V”, Through a good corporate image, customers are constantly attracted into this happy door like a magnet.
McDonald’s logo takes yellow as the standard color, because yellow reminds people of enterprises with popular prices, and in any weather condition or time, yellow is always highly recognizable, while the auxiliary color adopts a slightly darker red, which can give people a sense of festivity and friendliness. This is what McDonald’s wants to convey to people. The standard word is designed to be concise and easy to read, and the slogan is “the world’s common language: McDonald’s.” The M-shaped golden double arch is very soft and has no abrupt feeling. In terms of graphics, the M-shaped logo is a very simple design. It can be online regardless of size, and it is very important that you can recognize it immediately even if you stand far away.Corporate action and corporate philosophy are consistent. McDonald’s has a set of guidelines to ensure the standardization of employees’ behavior: business training manual, quality guidance manual and management personnel training, ranging from hand washing and disinfection procedures to management manual, so as to ensure the implementation and implementation of QSCV.A good brand is usually remembered by the audience not only the logo, but also the color logo or product logo mentioned above. McDonald’s product logo is very powerful. Even if the product is blurred, blurred and then Gaussian blurred… The picture is made into a minimalist style and clean color matching, just like its advertising slogan: say no more, no need to say more.

Reference：https://inkbotdesign.com/history-mcdonalds-logo/

BCM110 Blog1

I am an international student from China, so I want to introduce a Chinese film called Princess Iron Fan. The film was directed by Wan Laiming. He is the animator who led the origin of Asian animation and shocked the world. In 1937, China experienced the battle of Songhu, the city of Shanghai fell, and the Japanese army began to invade China in an all-round way. The WAN brothers, who opened China’s first animation studio in Shanghai, got the first commercial investment in Asian animation in 1940, Without the support of any foreign technology, it took only a year to draw the first animated feature film “Princess Iron Fan” in Asia for 120 minutes. Hollywood and Disney studied animation for 30 years and launched the world’s first color animated feature film snow white in 1940. Our director stuck to his dream in the turbulent society of exile and spent a year creating this animated masterpiece. At that time, the cartoon was released in the United States, and American magazine rated it as “an animation that Disney will never make.” He chose one of the greatest animated films of the 20th century. However, after the film was released, it deeply moved a surgeon. He gave up his career as a doctor and began to be a cartoonist. He is the ancestor of Japanese comics, which is called Tezuka. Under his influence, Asian animation has entered an unprecedented situation and led Asian animation. At that time, it was the peak of our Chinese animation. When watching this film, I couldn’t help feeling that although this film is very monotonous compared with the current animation, it’s not difficult to imagine how difficult it was to make this animation film by relying on the brush in that environment at that time. The animation content also adopts the fragment of journey to the west, one of our four famous works in China. It tells that the four teachers and disciples go through the flame mountain to find the Princess Iron Fan to borrow a banana fan to dispel the troubles caused by the fire. As a Chinese, I am proud to see the film created by my country and bring such a great impact, and this work is also worth watching all over the world.