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BCM111 blog3

I chose ins. Its application based on mobile devices makes it more convenient for people to participate. That is to say, users can abandon the traditional SLR or even card machine (usually we need to upload the computer, process the pictures and upload them to the web after taking photos with the camera). Instagram based on mobile devices allows users to enjoy the fun of instant shooting and transmission, and allows users to share the fun of life with friends anytime and anywhere; Instagram provides 11 classic and interesting special effects styles to make users’ mediocre photos look more interesting. Users can not use PS, and these special effects are enough to create “amazing” works. Instagram makes “civilian artists” possible. Instagram also builds the entire community on the app rather than the web (instagram official website only provides simple login, image display and application download). Compared with web products, which are mainly conducted indoors, instagram community can be filled with any time fragments of users, such as waiting for buses, parties, walking, driving or even going to the toilet. Users do not need to worry about whether any friends reply to the newly uploaded pictures, nor do they need to pay attention to the latest feeds of friends. It is not innovative to share with Twitter, Facebook, Tumblr, Flickr and foursquare, but it makes the unknown instagram appear in people’s eyes through more channels. Using the relatively mature user relations of twitter, Facebook and Flickr, the users who started using instagram will not be lonely. Instagram can import more relevant friends to foil the community atmosphere. And through the above social media channels, instagram can also spread among the people at the shortest speed, without spending huge promotion costs. Instagram: Fashion responsible, India and the United States account for a large proportion.
Compared with Facebook, it can be called a new star. At present, it has 1.4 billion active users per month, with a total of 2.9 billion visits per month. Among them, 62.2% of users aged 18-34 are more popular with young people. Based on the younger users, instagram is also a good tool for brand interaction. Instagram’s interaction rate is 10 times that of Facebook. 60% of users like to find or find new products on instagram, so instagram is very suitable for new products!
In addition, instagram has its own fashion style due to its obvious visual orientation. It is the preferred social platform for stars and heads KOL. It is also a paradise for the promotion of beauty, clothing, fashion and other fashion products. It is easy to create popular styles and trigger popular trends. Therefore, when instagram cooperates with KOL, it has higher requirements on the quality of materials and activities involved.
In the general trend of the rise of global e-commerce, instagram is still a platform that can not be ignored for the realization of e-commerce. More than 130 million users click on shopping posts every month. According to the trend report of instagram, nearly a quarter of generation Z buyers want to shop on social shopping platforms through instagram.

Reference list：https://www.powerreviews.com/blog/benefits-of-instagram/

https://www.marketing91.com/benefits-of-instagram/

https://www.lyfemarketing.com/blog/benefits-instagram/

BCM111 Blog2

Based on the current scientific and technological information background and the emergence of various new media, social public opinion has changed greatly. The Internet has become an important platform for people to publish and discuss, and also a main way to participate in politics and develop democracy. After the rise of new online media, the information sources and voice channels of the society have changed, breaking through the traditional form of news conferences organized by government departments, and liberalizing the fair voice of other social platforms such as forums, post bars, microblogs, INS, youtube, etc. It provides a variety of communication platforms for people, making news gradually popular. In my opinion, social media is a double-edged sword for public news, with both good and bad aspects.
The good thing is that people can learn about the real-time news in every country around the world through social networks, and can also discuss with people in different countries and regions and express their own opinions. That is to say, people have the possibility of becoming news parties or news disseminators.
At the same time, it can also lead to a bad effect, that is, the news released or disseminated by people does not have the authentication or authenticity of official authority. People discuss it through their own subjective assumptions and do not really understand the whole process of things or the core cause of this incident.
At the same time, it can also lead to a bad effect, that is, the news released or disseminated by people does not have the authentication or authenticity of official authority. People discuss it through their own subjective assumptions and do not really understand the whole process of things or the core cause of this incident.
Take China as an example. Recently, a tragic incident occurred in China, and an extremely angry incident occurred in Tangshan City, Hebei Province, China. The cause of the incident was that several women wore their favorite clothes at night, even though the clothes might be sexy, and then ate at the barbecue shop. At this time, several men at the adjacent table drank too much and asked for contact information. After being refused, they were forced to go and drink with them. Then the girl made a clear refusal. At this time, these drunken boys directly went up to grab the girl’s clothes and violently beat her, causing extremely bad effects. This incident soon spread to the Internet, and the opinions that people care about are very strange. After the netizens quickly criticized the men who were violent, they quickly raised the issue to the issue of male and female rights, and raised the public opinion guidance to the issue of gender discrimination. So in China, perhaps because the regulation of the Internet is not so clear, many people have expressed unfair views on the Internet, which has a great impact on the citizens. However, China is also gradually improving, and I hope it will become better and better.

Reference list：

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.862626/full

Kim, D. H., Jones-Jang, S. M., and Kenski, K. (2020). Why do people share political information on social media? Digit. J. 9, 1123–1140. doi: 10.1080/21670811.2020.1827966

Ku, K. Y. L., Kong, Q., Song, Y., Deng, L., Kang, Y., and Hu, A. (2019). What predicts adolescents’ critical thinking about real-life news? The roles of social media news consumption and news media literacy. Think. Ski. Creat. 33:100570. doi: 10.1016/J.TSC.2019.05.004

Goyanes, M., Ardèvol-Abreu, A., and Gil de Zúñiga, H. (2021a). Antecedents of news avoidance: competing effects of political interest, news overload, trust in news media, and “news finds me” perception. Digit. J. 1–18. doi: 10.1080/21670811.2021.1990097

BCM111 Blog1

I would like to discuss the coffee culture of Australia, which has always been a leader in the coffee industry. Australia’s coffee culture developed from the coffee shops owned by Greek and Italian immigrants. It was slowly brewed in the post-war immigration boom in the 1950s and 1960s, and developed into a national obsession. Now it has become a part of Australia’s cultural identity. Over the past decade, Australia’s coffee imports have more than doubled, which may be due to the vigorous development of the coffee industry and the increasing demand for coffee and coffee drinks. Australian coffee culture was created by Italian immigrants. During the Second World War, many Italians and Greeks fled to Australia. So in the 1940s and 1950s, they introduced modern coffee machines to Australia and opened many local coffee shops in Australia, all of which served Italian coffee. In the 1950s, the drip filter coffee machine invented by the Germans swept North America, and the Italians established the coffee system and coffee culture in Australia. In their eyes, trickle coffee stresses convenience, while Italian coffee stresses delicacy and art. For this reason, Melbourne in Australia is called the first place of coffee, and Australia is also one of the birthplaces of coffee culture. This shows the cultural proximity of the coffee culture in Australia. Because of the early cultural influence, the coffee culture makes the local residents of Australia more confident and detailed in their understanding and depth of coffee than other countries.Cultural proximity refers to that the audience is basically familiar with the local culture, language and customs, and is inclined to accept programs close to the culture, language and customs. It is precisely because the historical and cultural influence of the early Australian coffee was influenced by the Italian and Greek immigrants that the Australian people’s requirements and quality of coffee have been significantly improved. This has marked the Italian coffee culture. Italy’s requirements for coffee are generally very high. In their eyes, only espresso is the highest requirement for coffee, which has virtually affected Australia’s requirements for coffee. This led to the fact that in the later period, American coffee wanted to occupy a part of the Australian market to promote their coffee, but the result was unexpected to the United States. The proportion of Starbucks coffee in the United States is very high in the world, but it is only in Australia that it has suffered bad treatment. First, he did not make an analysis based on the impact of the local coffee culture in Australia, because Australia is influenced by Italian coffee. They advocate high-grade espresso rather than American coffee, and they did not understand the cultural market of Australian coffee in a timely manner. Second, the location of Starbucks coffee is biased towards commercialization, which is completely opposite to the concept of the local Australian coffee culture. In the coffee shops that can be seen everywhere in Australia, everyone chats with friends and shares what happens every day. Coffee is used to dispel the sense of distance between people and the fatigue of daily work, study and life. However, Starbucks is too commercialized and lacks humanity.

Reference list：1，https://insidesmallbusiness.com.au/latest-news/coffee-a-national-obsession-which-whe

2，https://www.researchgate.net/journal/Journal-of-Broadcasting-Electronic-Media-1550-6878