The admission notice in Australia is very formal and professional, but in my opinion, compared to the university admission notice in China, it lacks some fun and commemorative significance. The admission notice of Chinese universities will be designed based on the characteristics of each university, including the city where it is located. For example, the world-renowned Tsinghua University admission notice, when you open it, there will be a 3D printed school gate on it. This gate is the dream of every Chinese student, and it is also a landmark of the Chinese capital Beijing. It not only represents your recognition of this university, but also symbolizes the school’s long history and culture. So I hope to design an admission letter for a university solely under UOW University in Australia. The project development strategy I will focus on is Reframing, which I hope will break free from traditional and restrictive admission notices, and thus design more creative and effective problem-solving solutions. Compare with familiar concepts to open up creative possibilities. The purpose is to enable people from various countries around the world to understand that when you receive this offer, you will know that it is a unique offer belonging to UOW University in Australia.
There is an example. Firstly, I would like to declare that I am an international student from China, so I have created this project based on the design of Chinese culture. In China, every university has a corresponding culture and heritage. Getting into an ideal university is the goal of every student, so if you are admitted to this university, how do you understand its characteristics and receive what kind of admission notice? This is very sophisticated in China. For example, at Nanjing University in China, the admission letter continues the purple outer box of previous years, with the beauty of mathematics hidden in every square inch: from equilateral triangles, to the six pointed star, to the Koch snowflake… In the inner box of the letter, the new students are also given a “Koch snowflake” badge. Why did you choose to incorporate the “Koch curve” into the design of admission letters? Wang Laibing, Assistant Director of the Undergraduate Admissions Office at Nanjing University, introduced that in 1904, Swedish mathematician Heilig von Koch proposed a method for constructing the Koch curve in his paper. From an equilateral triangle to a six pointed star, and then to the prototype of a snowflake, with an infinite increase in order N, the area of the Koch snowflake increased very little, while its circumference extended to infinity. The “Koch curve” with limited area and infinite boundaries is depicted as a purple snowflake, symbolizing the spirit of exploring the unknown and exploring new knowledge. In this notice, there is also a hidden “Southern Galaxy”. Freshmen only need to scan the QR code at the bottom right of Snowflake to join the “NJU Galaxy” composed of 13934 undergraduate planets. After removing all built-in cards, the admission notification box transforms into a beautiful photo album. This is the first commemoration given by Nanjing University to the 2023 freshman, Little Blue Whale. The illustration of the journey to the Drum Tower for root seeking learning and life will become the first picture in the album. Place the album on your desk to witness the unique day and year of your growth, and collect unforgettable memories of turning cocoons into butterflies.
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