After the actual promotion and production in the first stage, I decided to make a summary and analysis in the second stage to accurately position my product and analyze the existing problems, and then integrate the integrity of the whole process with the teacher’s opinions, so that everyone can better understand the significance and impact of my DA production.
Combined with the first promotion and sale, we found that an attractive point of view for customers is that in special festivals and special atmosphere, people actually do not care about the meaning and value given by the bracelet itself. On the contrary, they are more concerned about whether the packaging and decoration of the product are in line with their aesthetic taste for jewelry. That is to say, they hope to convert this fun thing into modern fashion jewelry, which also gives us new inspiration. We may open a new track, which is specifically responsible for the promotion and sale of jewelry strings of modern fashion culture.
Here we begin our attempt at a new track. Mother’s Day is a holiday with a unified date worldwide, and it is a great holiday. Mothers play different roles in a family. They give us life, bring warmth to the family, serve as role models for every child, and accompany every child’s growth path. With the opportunity of Mother’s Day, we need to express our gratitude to our mothers and also give each family an opportunity to gather together. Praising a mother’s selfless dedication is also an important festival for supporting her and conveying filial piety culture. In China, filial piety is very important and can also be used as an opportunity to promote traditional Chinese filial piety culture, killing two birds with one stone.
We chose red as the basic color for the appearance of this bracelet, because in China, red represents passionate and strong love, and at the same time, it can also represent the color of blood. It was not easy for our mother to bring us to this world, and then we used white beads as embellishments, representing the white of Australian pearls. Together, we created such a work to praise our mother’s greatness. It also combines the two cultures of China and Australia.
The second festival we have chosen is a very romantic one. Strictly speaking, it is not a traditional festival, but a popular one in recent years. 520, May 20th, in Chinese, the homophonic meaning of 520 is “I Love You”. Many young couples choose to have a romantic date with their partners on this day or choose their favorite gifts to make each other happy. Even many people who are about to enter the marriage hall choose to register for marriage on this day, and getting married on such a romantic day is very happy and joyful. So for this group of people, we have made couple style bracelets, symbolizing the meaning of eternal unity and never separation.
We are very thoughtful for some married families with children to make family style, so that children can also share the romantic atmosphere of mom and dad.
With the progress of the project, the DA I made finally won the attention of my classmates. Although she is also Chinese, she has gained some traffic. She is also very interested in Chinese-style bracelets, and she also wears some Chinese-style bracelets. In her opinion, some of my views and the production of the new track are very attractive to her. She hopes to join the idea of the bracelet concept and help promote it, which is also of great help to the later promotion of my project. As my gratitude to her, I also selected several bracelets suitable for her and gave them to her to express my gratitude. I hope to get everyone’s feedback and support in the new production and promotion in the later stage.
It was time for the release of the last discord. It was very rewarding for me to have new breakthroughs and updates in every step of the project production, promotion and then sale this semester. In the beginning, the Chinese style bracelet was used as a medium to understand or communicate with international students from different countries during their study in Australia. In the later stage, the inheritance and promotion of Chinese culture and the generation of new racetracks gave each bracelet its definition in different countries’ cultures. Finally, according to the meanings of jewelry given by different festivals, the Chinese style bracelet was used as the starting point of my DA this semester. It also laid the foundation for me to promote other products or DA in the later media courses. I hope that in the future, I will have more opportunities to communicate with people in different countries and exchange products with different meanings given by each country, so as to jointly create products suitable for us and draw a satisfactory conclusion for BCM112.
站点标题 