Since the project pitch, I have conducted a deep investigation and research. The main direction is to create an account for Chinese students in Wollongong to promote and sell Chinese-style bracelets. Because our scope is a little too broad for international students who are eager to come from different countries at the University of Wollongong at the beginning, I decided to start with a small part and then gradually develop it to study other people from different countries at a later stage. I am an international student from China, so my first choice is China. The social platform I chose is “Little Red Book”, a brief introduction to the software: “Little Red Book provides a platform for users in Australia to share shopping tips, travel tips and food recommendations. This content has attracted a lot of Australian users, especially those interested in Chinese consumer brands and culture.”
In conjunction with the blog post published in discord, we went to Glebe Markets in Sydney for our first offline sale to physically promote our Chinese culture bracelet. Throughout the day, we found that most Australian locals were very passionate about our bracelet culture and actively asked us about the meaning and cultural connotation of each bracelet. In this day’s sales, we also achieved good results, we got a total of 280 Australian dollars in revenue, and found a pattern. In fact, most local Australians are not particularly interested in bracelets with monotonous colors, but prefer those with lots of accessories. However, for Chinese people, these bracelets with lots of ornaments are flashy, so this is also a difference caused by different cultures.
After that, we posted this activity and content directly on the social platform “Little Red Book”, which unexpectedly received a huge response. Many Chinese people in Australia responded positively to our activity and left a message saying that they were looking forward to seeing us in the market next time and were also very enthusiastic to help us promote this culture. There are even some regular stall owners to share their stall experience and gave a lot of valuable advice. This corresponds to the Digital Engagement and Collective Intelligence we have learned in BCM112 class. A person’s thinking about creation and development is narrow, and the development and process of DA needs the public’s vision and ideas to constantly improve and update. Therefore, only by combining everyone’s opinions can we create the bracelet in the later stage more in line with everyone’s expectations and achieve good sales results. It has also made outstanding contributions to promoting the further development of cultural exchanges between China and Australia.
Similarly, the significance of this activity is also to carry out a relatively exemplary activity for realizing the integration of international students from various countries in Australia into uow University in the future. As far as I know, there are many international students from different countries in every university. Some countries are introverted and reserved, and they are not good at words and do not like to express their own culture. However, in my opinion, it is the most correct decision for everyone to show the unique charm of their own country and have good communication with people from different countries.
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