Since the beginning of the project, I have confirmed the latest direction of development. For the purpose of promoting Chinese cultural exchanges and promoting Chinese international students in uow University to quickly understand and help new students quickly integrate into campus life, a DA, Chinese-style bracelet was made for sale. Initially, we chose to go on a field trip to Glebe Markets to observe the enthusiasm of local Australians. From 8:30 in the morning until 4:00 in the afternoon. Our revenue on the day reached 280 Australian dollars, for the first offline sale preparation and online publicity obviously there are still many shortcomings. For example, we are not very familiar with the meaning of each bracelet and the production of different materials. For us, we only care about its appearance and the method of constructing the bracelet, but we do not pay much attention to its material and the meaning it gives. As a result, several local Australian customers ask us about the meaning of these bracelets, and we make them up temporarily. But it also gave us a sense of caution and allowed us to add new ideas in post-production and analysis.
This week, I made two important points in discord. First, choose local Australian social media platforms to promote our Chinese-style bracelet. Second, giving each bracelet a different meaning enables people from different countries to have a different understanding of each bracelet to promote cultural exchange. We quickly ran into problems, starting with platform selection and promotion. In Australia, we do not have the same number of fans and publicity techniques as in China, so there is no way to get traffic by Posting YouTube or twitter, so this kind of publicity is futile, so we still choose the most frequently used social media platforms in Australia by Chinese people.”
Little red book.” It can at least ensure that the vast majority of Chinese people in Australia can see our information and help us promote and sell. There are also a small number of Australian locals who are interested in Chinese culture will download and browse, which is a better way. For the meaning of the bracelet, we have also carried out different degrees of interpretation.
In the weeks that followed, we made different videos and presentations. So that the audience can watch 360 degrees without dead Angle and appreciate the charm and value of each bracelet. And attached to the Chinese ancient music, so that everyone watching the video can have the experience.
Green represents health, longevity, environmental protection, and the beauty of nature. At the same time, green is also the representative of Chinese bamboo, symbolizing the hope of human peaceful development!
In the future research direction, it will focus on the customer experience and the wearing effect. As is well known, young people’s requirements for clothing and accessories have become deeply ingrained in people’s hearts, and the direction of fashion is also one of the mainstream trends for bracelets. Therefore, in order to make more people like and buy our bracelets, we have launched an activity. After customers purchase bracelets, we will shoot a set of buyer shows and send them to us. We will return these customers a red envelope of AUD 5 and inform them that we will put these photos on our social media platform for promotion, seek their opinions, and then make modifications. This can satisfy customers and increase the number of follow-up visits, while also allowing our Chinese style bracelets to receive free promotion, which is a win-win situation.
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