BCM241 blog2

I use a new media operation mind mapping method. First of all, we need to use major network platforms, such as tiktok, YouTube, instagram and Facebook. They are much more convenient and fast than traditional TV and magazines. Its cost is very low. With its rapid development under the Internet network, as long as good works are published on these new media platforms or vigorously publicized, it can have a great impact and spread widely. Then it is more targeted. We can search out my products, that is, Chinese food, in these software, and we can find our precise customer groups in these browsing with simple keywords. Finally, it is diversified. We can promote and promote it by uploading videos, short articles or blogs, so that the public can learn about our products in different ways.

Most social media advertising models operate on a pay per click (PPC) or pay per view (PPV) basis, which means you only need to pay when someone clicks on your ad or watches your video ads. As a result, you can keep advertising costs low and pay only when someone takes action.
According to Wordstream data, the average click cost of Facebook ads in all industries is $1.68, of which the food and beverage industry is the cheapest, with an average click cost of $0.42. Because the average cost per click is so low, advertising on social media can really be an effective way to promote marketing without consuming a budget.

The second is the precision model. We need to find customers who are interested in our products to determine whether our product promotion is accurate. My topic is Chinese food, so most of our accurate customers are family members responsible for cooking and students. Then we need to make clear whether the food we promote conforms to their operation level and the food they are interested in, so that our products and publicity can quickly and positively get public feedback, and will not cause a situation where no one cares.

Social media advertising can help your business generate more transformation. In fact, 27% of the people surveyed in the Digital 2020 report said they found new brands and products through social media advertising.
There are several ways to improve conversion through social media advertising. Advertising platforms such as Facebook Ads Manager and LinkedIn Campaigns Manager allow you to design detailed audience targeting indicators for advertising campaigns. By doing so, you can ensure that your social media ads cover people who may be interested in what you say or offer.
But this is not the only way that social media advertising can improve conversion rates. By setting up a redirected social media advertising campaign, you can also cultivate enthusiastic prospects and encourage them to rejoin your business.

The last is the operation of the event. We chose two aspects. One is mutual promotion. In these traffic platforms, we publish good works that may not be visible to everyone, so we can use their power to promote our works among those who can pay attention to our works, saving space for us to occupy public resources and improving our efficiency. Secondly, we can promote our food content, rich history and culture, as well as the cooking process through soft text. This can be more detailed and more convenient for the customer group, making our products more professional.

Reference list：https://www.idcomms.com/advantage/designing-effective-media-operations