The integration of new media communication and people’s life style, under the previous traditional life style, food only appeared in specific occasions such as three meals a day. After entering the new media, the spread of food culture involves many aspects – not only the traditional food content such as food ordering, food shopping and food recipes are transferred to the APP. More cultural and entertaining We Media platforms such as food tourism, food culture and food tasting have emerged. Mobile Internet and intelligent terminals enable new media to fully participate in the mass lifestyle: they not only break the temporal characteristics of food, but also enable food culture to migrate from the “tip of the tongue” to the “tip of the finger”, and infiltrate and integrate food and beverage into all aspects of life. At the same time, the mobile Internet has also promoted the rapid commercial popularization of mobile devices represented by smart phones. Therefore, the mobile terminals in the “post lingual era” show the characteristics of both fragmentation and instantaneity. Fragmentation is mainly manifested in the following aspects: diversification of information sources, multi-dimensional communication channels, and fragmentation of information content – all links are characterized by “decentralization” or “deconcentration of authority”. In addition, the emergence of micro video can integrate with text information, graphics and text to achieve rapid transmission based on micro flow. Smart mobile terminals enable the audience to get rid of the restrictions of time and space, but also make the time for the public to receive information fragmented: the production, release and reading of fragmented information has become the current normal. The communication effect of mobile instant is highlighted. Since ancient times, China has a sense of identity that “food is the most important thing for the people”. For most Chinese, “eating” is not just a kind of material existence, but also contains the thoughts and philosophies of Chinese people when they know and understand things. The documentary series “China on the Tongue” uses food as the medium to tell the story of people and people, people and nature, and vividly demonstrates Chinese art and culture. Professor Zhao Rongguang, an expert on the history of Chinese dietetic culture, once pointed out that “a comprehensive understanding of a nation’s dietetic culture means a certain understanding of that nation’s history; conversely, only a comprehensive understanding of a nation’s history can make a comprehensive understanding of that nation’s dietetic culture possible.” Therefore, for the Chinese people, diet is not only the memory of taste buds, the memory of relatives, and the taste of hometown, but also shows the hard-working and simple concept of survival of the Chinese people. It also brings many aspects of cultural heritage such as ideas, concepts, rituals, and ethics to the Chinese nation. Since ancient times, food culture has always maintained a positive cultural image and profound cultural identity in China. The new media communication has the communication function carried by various media carriers, which has a wider coverage and goes deep into the daily life of the audience. The communication of the multiple media functions of multimodal media communication enables the audience to have a deeper and interactive understanding of food culture. In the new media communication of food culture in the “post tip of the tongue era”, the communication subject should think about how to combine the traditional paper media, television media, film media and PC and mobile media under the new media to build a multi-modal network communication interaction system of international communication.
In my DA, I will also explain and discuss the specific examples and phenomena of Chinese food culture in Australia, which shows that with the continuous strengthening of foreign exchanges and cooperation and the spread of network culture, foreign food culture also continues to flow into China, which has a profound impact on the diet of the young generation. Under the influence of foreign folk festival culture, people are more willing to try foreign restaurants with exotic customs. Foreign fast food and foreign food have become a popular trend among young people. In addition, the overall culture of the society is not confident, and foreign food culture continues to affect or change the life of contemporary Chinese. Facing the impact of foreign food culture, it should not be a strategy of exclusion and resistance, but should consider how to base on China’s own food culture tradition, tap the characteristics of its own food culture, and enhance its competitiveness. To lift.
It is hoped that Chinese food can make Chinese people in Australia feel proud of their own food culture and consciously spread Chinese food culture, which can reflect the soft power of the Chinese nation’s big culture.
Reference list：Chen Q. (2015b) ‘An investigation of the role of food tourism in promoting Chinese regions’, PhD thesis, Plymouth University, Plymouth.
https://journals.sagepub.com/doi/full/10.1177/1468797619888305
Video link：https://youtu.be/2PwkOHp-4r8
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